Adobe unveiled a new tool to help protect artist's work from AI - and it's free

Artists around the world have been up in arms about having their work used to train AI. Once an AI service has used an artist's work to train its large language model (LLM), that work can be incorporated into the results created by user prompts. To some, that's akin to copyright infringement. 

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To combat this, Adobe has developed Content Credentials so that artists can be credited for their work, consumers can easily identify what is AI generated and what isn't, and ensure an artist's work is protected. To add to this, Adobe has now launched a free web-based application that allows users to apply specific information to their work (images, video, and audio) and even opt their work out of generative AI models. 

Benefits of using the new Content Credentials web app, according to Adobe, include:

"By offering creators a simple, free, and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work while enabling a new era of transparency and trust online," said Scott Belsky, Chief Strategy Officer and EVP, Design & Emerging Products at Adobe. "The Adobe Content Authenticity web app will not only benefit creators but also help consumers navigate the digital ecosystem with greater clarity." 

The only caveat to Content Credentials is that an AI service has to support the feature for it to work. In other words, if an AI service isn't on board with what Adobe is doing, it can circumvent these protections. The Content Credentials are automatically applied to content created by the Adobe Creative Cloud apps, including Photoshop, Lightroom, Firefly, and other third-party partners. 

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A free public beta of the Adobe Content Authenticity web app will be launched during Q1 of 2025. If you're interested in joining, make sure to sign up for the waitlist, so you can be informed about the release. There is also a free beta of the Content Authenticity extension for Google Chrome available starting today.