Fraudulent content has a direct impact on consumer loyalty

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9. July 2021

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Scams accounted for 59% of blocked user-generated malicious content during the first quarter of the year, according to a Sift report. The report examines how weaponized content is moving the fraud economy forward, as well as consumer perception of content fraud based on a survey of more than 1,200 U.S consumers. Content scams on the rise Scams – defined as any content created and used to perpetrate fraud, such as listings for products that are … More

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