Annalect partners with InfoSum to expand first-party data management capabilities

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Annalect announced an agreement with InfoSum, the privacy-preserving data collaboration technology, expanding Annalect’s global first-party data management capabilities. As a result, marketers can connect their own first-party data to a greater number of data sources and deliver richer, more actionable consumer insights, while protecting consumer privacy and data integrity of each party. Since 2017, Annalect has been a pioneer in adopting next generation privacy-first clean data technology, and the partnership with InfoSum further solidifies Omnicom’s … More →

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