Audio-Technica is turning the tables with new earbuds offering 65 hours of playback

Audio-Technica has added a new item to its wireless earbud lineup: the ATH-CKS50TW2. The company promises a competitive battery life of up to 65 hours, combining the battery life of the earbuds and the charging case.

When fully charged, the earbuds last up to 25 hours, with an additional 40 hours from the case. However, turning on noise-canceling mode reduces this number to 15 hours with the earbuds and 25 additional hours with the case. A five-minute charge can provide up to 90 minutes of use.

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The buds are designed to achieve a comfortable and firm fit, with a rounded shape and customizable fit, as well as touch control buttons on the side. The eartips are made with a hard and soft silicone hybrid, helping them stay in your ears. With an IP55-equivalent rating, they are waterproof and dustproof. There is also a dual or single-ear mode for any way you like to listen.

The buds feature a high-performance MEMS microphone and beamforming technology for high-quality calls. Their newest feature is Audio-Technica's Magnetic Switch technology, which turns the device off when not in use, preserving power.

"The ATH-CKS50TW2 earbuds feature Audio-Technica's new patented Magnetic Switch™ technology allows the earbuds to turn off when joined by built-in magnets, helping to preserve power when you're out and about without the charging case," said Audio-Technica's official press release.

An Audio-Technica companion app can be downloaded to your smartphone. This app allows you to locate your earbuds and adjust the EQ. The buds are also Qi-certified for wireless charging.

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The earbuds have built-in 9 mm high-definition drivers that deliver a powerhouse of sound. They offer full-range audio with forceful bass. There is also noise-canceling, with active hybrid noise cancellation that processes external sounds to adjust cancellation levels, and ambient modes, which help drown out distractions. There's even a soundscape mode for meditation and relaxation. The buttons on the device also interact with your smartphone, enabling Siri or Google Assistant at your leisure.

The Audio-Technica ATH-CKS50TW2 are available now for $149.