Dell just revamped its entire laptop portfolio - and the new names sound oddly familiar

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Dell announced a handful of new laptops and Alienware desktops at CES 2025, and if you're a little confused looking at their names, you're not alone. The company rebranded its entire portfolio, consolidating the names of the models we're familiar with into the Dell, Dell Pro, and Dell Pro Max. 

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The new naming convention might look strangely familiar (Mac or iPhone, anyone?), but Dell insists the original products themselves aren't going anywhere -- they're just organized now. For example, the XPS line is now housed under the "Dell Premium" label, the Inspiron line is simply "Dell," and the Latitude devices fall under "Dell Pro," to name the big ones. 

The new laptops include some big hardware and design updates, so let's break down what's new. 

Dell Pro 13 and Dell Pro 14

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Kicking things off is the new Dell Pro 13 and Pro 14 laptops. Physically, they're reminiscent of the brand's lauded XPS series, complete with a lattice-style keyboard and touch-sensitive Function row. Powering both models is the second-generation Intel Core Ultra chipsets. 

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Throughout 2024, we became very familiar with the first generation, so we're looking forward to what kind of upgrades they'll be introducing. Because it's part of the Core Ultra line, you can expect various AI features such as Microsoft's Copilot Plus.

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Dell also announced two laptops at the mid-range price point that are designed for everyday productivity users with customizable configurations:

Dell 14 Plus: This sleek and portable laptop features Intel's Core Ultra (Series 2) processor lineup, from the 5 all the way up to the 9. That means the productivity user can expect snappy performance and all-day battery life. It comes with up to an Intel Arc 140V GPU on board, 2TB of storage, and support for Wi-Fi 7. Dell 16 Plus 2-in-1: Mirroring the 14 Plus, the 16 Plus provides a larger display and a convertible form factor for the creative professional. It supports the same CPU and GPU hardware as the 14 Plus, but the Mini LED display goes up to 600 nits of brightness and supports touch. 

Dell Pro Max

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Available in a 14- and 16-inch configuration, the Dell Pro Max is aimed toward the power user, as it houses an Intel Core Ultra 9 processor, an Nvidia graphics card, "lightning fast 6400MT/s memory" speeds, and plenty of storage. Both have a QuadHD Plus display with an 8MP camera.

The Dell Pro Max 14 is no slouch, however, as it will come with an Nvidia RTX 500-series GPU and up to 2TB of memory. Other notable features of the series include support for Wi-Fi 7 plus a large display with a 16:10 ratio. Prices are also still unknown, although it is set to launch in late March.

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Housed in the upper mid-tier, Dell announced two new lines of productivity-minded laptops that previously would belong in the Latitude or Precision portfolio. 

Dell Pro 13/14 Premium: Labeled as a device for "executives, sales managers, and consultants," Dell's 13- and 14-inch Premium models are the slimmest and lightest of the Pro lineup, weighing 2.36 pounds. Thin and light with all-day battery life are the main pulls here, with Dell advertising up to 21.2 hours on a single charge. On top of this, the Dell Pro 14 Premium will also be Dell's first laptop with a tandem OLED display, which is 49% brighter than a typical OLED. Dell Pro 13/14/15 Plus: The rather confusing name aside, the Pro Plus line consists of scalable business laptops for the mainstream productivity worker. Lots of configurations, plenty of I/O, and enterprise-friendly features like remote management make up the core identity of this lineup.