Forget Sora: Adobe launches 'commercially safe' AI video generator. How to try it

AI video generators unlock new possibilities for creatives, allowing them to bring their ideas to video form with a quick prompt or reference image. However, using these AI tools in their work can risk copyright lawsuits. Adobe's video generator tackles that issue. 

Firefly Video Generator

On Wednesday, Adobe launched its Firefly Video Generator, available in two ways: As a public beta for users in the new Firefly web application through Generative Video, which can use a user's text or images to generate videos, and in Adobe Premiere Pro through Generative Extend, which adds frames to your shot using AI. 

The Generate Video experience, powered by the Firefly Video model, allows users to generate video clips from text prompts or images. It also includes several professional-grade customization tools, such as camera angles and cinematic movement. At launch, the videos will support 1080p resolution, with lower resolution and pro-level 4K production coming soon. 

Adobe's Firefly Video model is also now available in Adobe Premiere through the Generative Extend feature (also in beta), which allows users to expand a clip with AI-generated video and audio that matches the original clip. This feature can help video editors fill in gaps in their timelines without having to go through multiple, complicated steps or find more b-roll. 

The model's competitive edge versus models like OpenAI's Sora is that it is commercially safe, which means that the model generates only IP-friendly video content because its training dataset does not include trademarked or copyrighted content. This is particularly important for professionals such as filmmakers and marketers who need to use the generated videos in their work. 

Also: 3 lucrative side hustles you can start right now with OpenAI's Sora video generator

Of course, when using any AI creation tool, it's always a good idea to be transparent about your use of AI to build trust with your audience and be aware of potential legal risks that can come with using the technology. To support this transparency, all content generated using the Firefly Video Model contains Content Credentials, a nutrition label for what makes up a photo. 

Firefly web application

Along with the launch of the Generate Video feature, Adobe introduced a new Firefly web application that hosts many of Adobe's Firefly tools, enabling users to access AI video and image generation, audio and video translation, and even the generation of professional images from 3D sketches and reference shapes all in one place.

Adobe Creative Cloud users will appreciate that the Firefly web application integrates with Creative Cloud applications for a seamless workflow experience. 

How to access

Adobe also launched two new Adobe Firefly plan offerings: Firefly Standard and Firefly Pro. The former costs $9.99 a month and grants users access to 2,000 video/audio credits and up to 20 five-second 1080p video generations per month, according to the company. The Firefly Pro plan, meant for power users costs $29.99 a month and grants users access to 7,000 video/audio credits and up to 70 five-second 1080p video generations per month.