Gamification can redefine the cybersecurity demo experience

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Lead generation is the easy part of the sales cycle. Marketing activities, sales enablement tools, events, and so on should create the perfect environment that allows sales teams to fill their sales funnel (if they are doing their job effectively). But while it may be possible to generate 200+ qualified enterprise leads in any given quarter, it is frequently the “last mile” in selling that can feel like an uphill journey. Converting qualified leads that … More →

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