Neustar and Equifax release Financial Spectrum, an audience segmentation and media activation solution

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Neustar and Equifax released Financial Spectrum, an audience segmentation and media activation solution designed to meet the unique demands of financial services marketers. Financial Spectrum offers asset-based customer segmentation to financial services marketers, reducing compliance risk by leveraging actual, direct-measured financial data and no protected-class demographic variables like age or marital status. Financial services brands can now safely and effectively reach high-value audiences across digital media to improve customer acquisition, content personalization, and campaign measurement. … More →

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