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In May, a major Australian retailer took AirTags off its shelves in response to concerns that the Bluetooth-enabled item tracking device could pose a threat to children due to the size and “easy” access to its battery. Now, the Australian Competition and Consumer Commission is officially slapping Apple’s AirTag with a warning.
In a press release, the ACCC says it is “urging parents” to keep Apple’s AirTags out of reach from children over “safety concerns” about the “accessibility and security of the button battery inside the product.” AirTag features a replaceable coin-cell battery that can be swapped out by pressing down and twisting the backplate. The ACCC has concluded that the “press and twist” mechanism is too easy, possibly allowing children to open the backplate themselves and swallow the lithium coin-cell battery.
The design of the backplate and intent of the “press and twist” process is similar to typical over-counter or perspiration-based medication, which usually requires a firm press and twist on the lid to open. The ACCC, however, alleges that its concerns go beyond simply the design of the backplate but also includes possible user confusion about whether the backplate is securely closed.
To close an AirTag backplate, a user must line the backplate’s hinges with the openings in the AirTag itself, firmly press down, and twist it closed. The ACCC notes that even if a user doesn’t correctly reinsert the backplate, the AirTag provides an audible chime, “suggesting the lid is secure when it may not be.” That chime, in reality, is not intended to relay to the user that the backplate is secured closed but is intended to be an audible chime that the battery is installed and that the AirTag is on.
The ACCC is also ringing alarm bells over the outer packaging’s lack of a warning about the risk that AirTag could pose to children.
The ACCC is concerned that the AirTag’s battery compartment could be accessible to young children, and
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