Sensor Tower: iOS Users Spent $41.5 Billion on Apps in First Half of 2021, Up 22% Year-on-Year

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A new Sensor Tower report claims Apple’s App Store generated $41.5 billion revenue globally in the first half of 2021, representing 22.1% growth compared to the same period last year.

Despite ‌App Store‌ spending, however, Google Play is projected to enjoy stronger year-on-year growth overall because of activity in markets still feeling the impact of the global health crisis.

In the first half of 2021, the ‌App Store‌ has grown 22.1 percent from about $34 billion in the H1 2020, a little more than seven percentage points lower than the 29.3 percent growth experienced during 1H20 due to accelerated spending during the onset of the COVID-19 pandemic.

Google Play’s revenue in H1 2021 has grown 30 percent from $18 billion in 1H20, over four percentage points higher than the 26.8 percent growth experienced last year when compared to the same period in 2019. The outsized Y/Y revenue growth on Google’s marketplace is being driven by markets such as the Philippines, where COVID-19 has resulted in continuing business closures and quarantines.

TikTok maintained its dominance in the top grossing mobile apps worldwide for the first half of 2021. Consumers are believed to have spent more than $920 million on TikTok in the period, up 74% when compared to the year-ago period.

Meanwhile, YouTube held onto its spot as the second highest-grossing non-game app, with an estimated consumer spend of $564.7 million. Tinder ranked third with an estimated revenue of approximately $520.3 million, while Japanese comic reader Piccoma and Disney’s streaming platform Disney+ sat in fourth and fifth place, respectively.

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