The 35 best Amazon Prime Day deals under $100

Amazon Prime Day runs today through tomorrow, and we're rounding up all the best products you can shop on the site right now -- no matter your budget.

If you're looking to spend some money on products that are normally out of your price range but are discounted throughout the next two days, we've got you covered. Sales and deals are ZDNET's bread and butter, and we're following these discounts with the closest of eyes and rounding up the best products you can shop. Plus, a few products, like Apple's AirPods, speakers from reputable brands, or kitchen appliances, are heavily discounted right now. Here are the best Prime Day deals for under $100 that we've found so far.

Also: The best Prime Day deals right now

Best Amazon Prime Day deals under $100

Amazon Echo Spot (2024) for $45 (save $35): This Amazon smart alarm clock is brand spanking new. Amazon launched it a week before Prime Day and already discounted it by 44%.Apple AirPods (2nd gen) for $69 (save $60): These are our pick for the best AirPods you can get if you're budget-minded, and even though they don't offer the same features the AirPods Pro does, they're a great choice for people who want a solid earbud with easy Apple ecosystem integration. LC-Dolida Sleep Headphone Mask for $19 (save $21): I have used this sleep mask to fall asleep for many nights. It disguises any and all light. You can hook it up to your phone and play podcasts, music, or soundscapes on it. Apple AirTags 4-Pack for $75 (save $25): Track your keys, luggage, and heck, even your dog, with an AirTag. This discount sweetens the deal. Edifier MP230 Small Bluetooth Speaker for $70 (save $80): This stylish speaker offers nine hours of battery life, a sleek, modern look, and a portable build. Belkin MagSafe 3-in-1 Wireless Charging for $100 (save $50): Charge your iPhone, AirPods, and Apple Watch all at once with this 3-in-1 stand. Sony SRS-XE200 X Series Ultra Portable Speaker for $73 (save $57): Bring this uber portable speaker that's waterproof and dustproof anywhere. Brother P-Stand Label Maker for $43 (save $17): Design your own labels with this maker. Apple Magic Mouse for $80 (save $19): To go with your new trackpad, Apple's branded mouse, a sleek, modern device, is available for a small discount.Ring Stick Up Cam for $55 (save $45): This camera is designed for indoor or outdoor use and with maximum portability. Our reviewer praised its long battery life, too.Echo Dot (5th Gen) with smart bulb for $27 (save $43): Automate the lighting in your apartment or home with this heavily discounted Echo Dot and smart bulb bundle.Apple 20W USB-C Adapter for $15 (save $5): Adapters are like lip balm and pens: you're always misplacing them. Buy a few of these Apple adapters at a discount right now to have extras on hand when you inevitably misplace one of them. JLab JBuds ANC 3 for $40 (save $20): These are some of my favorite budget earbuds with competitive noise cancellation and a marathon battery life. Beats Studio Buds for $80 (save $70): If you want an affordable pair of earbuds that can connect seamlessly into your Apple ecosystem, the Beats Studio Buds are on sale for 47% off.  JBL Flip 5 for $90 (save $10): Take this waterproof portable speaker to the beach or play it at your next house party. Kindle 16GB for $85 (save $15): Get the flagship Kindle device for 15% off during Prime Day. Kindle Kids for $100 (save $20): Get your kid reading early with this Kindle tablet that comes with a two-year warranty, in case your kid breaks it. Amazon Fire TV 32-inch 2-Series HD smart TV for $100 (save $100): TVs don't get much cheaper than this: Grab a Fire TV for 50% off at just $100.Belkin USB-C Ethernet Adapter for $22 (save $13): Connect to the internet with this cable that's 36% off. KitchenAid Immersion Blender for $45 (save $15): Blend soups, smoothies, or sauces without transporting them to a blender or food processor with this immersion blender that's 25% off right now. Nothing Ear (a) for $79 (save $20): These are hands-down my favorite earbuds with not-too-harsh noise cancellation, a long battery life, and pleasant sound. 

More Prime Day deals under $100

KitchenAid Hand Mixer for $80 (save $30): This hand mixer is made by a reliable kitchen appliance brand.Cosori Air Fryer for $80 (save $20): Cook everything from snacks to dinners in this small but capable kitchen staple. Bose SoundLink Flex Speaker for $100 (save $50): This is a brand new speaker that you can buy for 34% off right now from a leading audio brand. Keurig K-Elite Single Serve Coffee Maker for $100 (save $90): Brew coffee in an instant with this discounted Keurig. Amazon Fire TV Stick 4K for $25 (save $25): Stream your favorite shows and watch live TV with this device that's 50% off right now. Amazon Fire TV Cube for $100 (save $40): Amazon says this is its fastest streaming media player to date. Phillips Sonicare Electric Toothbrush for $60 (save $50): I use this toothbrush and can't recommend it enough. Sound + Sleep Machine for $60 (save $40): Mask unwanted bedroom sounds with this sleep machine. DASH Rapid Cold Brew Maker with VacuPress for $90 (save $30): Cold brew normally takes overnight to steep, but this instant cold brew maker gives you fresh iced coffee in under ten minutes. Ultimate Ears Wonderboom 3 for $60 (save $28): This small but mighty speaker packs a punch and is portable enough to take on road trips and vacations this summer. Anker 633 Magnetic Battery Pack for $45 (save $35): We love Anker battery packs for their powerful charging capabilities. This battery pack has a kickstand to prop up your phone as it charges. Lamicall Gooseneck Tablet Holder for $22 (save $11): If you're a bed reader, this tablet holder is adjustable and holds your Kindle in place as you read. Customers say it's a durable product and the best at this price point. Govee Outdoor String Lights for $58 (save $42): Ahead of the holidays, get these smart outdoor string lights and adjust the colors, brightness, and timing of your house lights all through your phone. Ontel Pillow Pad Ultra Kindle and iPad stand for $12 (save $8): Prop up your Kindle with this reading stand while you rest, lounge, or stand. 

FAQs 

When is Amazon Prime Day 2024? 

Amazon's deals-palooza takes place this year on July 16 and 17. You'll find discounted prices on select tech, home, and wellness gadgets. It's a great time to make a buying decision on products you've been holding off purchasing, but it's also an opportune time for brands that don't actually change their prices, wave quote-unquote discounts above customer's heads, and tell customers that they're buying something for a lower price when they aren't. 

Are items really cheaper on Prime Day? 

Most items are substantially discounted on Prime Day, but sometimes brands will raise their prices and then discount them to inflate deals and discounts. Thankfully, as someone who regularly monitors product prices, we here at ZDNET know when some product discounts are true deals and when brands are blowing smoke to turn a profit. 

How did we choose these Prime Day deals?

ZDNET only writes about deals we want to buy -- devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. 

We also looked over customer reviews to find out what matters to real people who already own and use the deals we're recommending. Our recommendations may also be based on our own testing -- in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.