The Oura Ring 3 just dropped to its lowest price ever for Black Friday

Nina Raemont/ZDNET

What's the deal? 

Ahead of Black Friday, the Heritage and Horizon Oura Ring is on sale on Amazon and on Oura's website for a limited time. The discount varies by ring finish and size, ranging from $50 to $200. It is a notably rare discount on a product that doesn't go on sale often. The deal comes after Oura launched its fourth-generation smart ring, the Oura Ring 4. 

Also: The best Black Friday deals live now

---

ZDNET's key takeaways 

The Oura Ring is the most competitive smart ring on the market, starting at $249 (on sale) with a $6-per-month subscription. A phenomenal app experience, great health data visualization, sleep-tracking capabilities, and cross-platform integrations make this smart ring the one to beat.The monthly subscription is a grievance among wearers, and the battery life tends to wither over time.

---

If you've heard of smart rings, chances are you've heard the words "Oura Ring" tossed around. It is, after all, the biggest player in the smart ring space and a near blueprint for today's rivals, whether that's the Samsung Galaxy Ring or the Ultrahuman Ring Air.

The market for smart rings has ballooned ever since Oura debuted its first ring in 2015. There are many more options now, catering to various demographics like women, fitness junkies, and Android users.

Also: Oura Ring 3 vs Oura Ring 4: I've tested both and this is the model you should buy

With all these hot, new choices, is the $300 Oura Ring (plus the $6 per month subscription) still worth it? I've tested the smart ring against its competitors for several months, and the answer is a resounding yes. The Oura Ring is still the smart ring most people should buy for its competitive and regularly improving features, app user experience, pristine sleep tracking data, and industry-leading integrations. Here's everything else you should know. 

A smart ring is only as good as its accompanying app. Unlike a smartwatch with a glowing screen you can toggle and view information on, a smart ring's usability relies on its app and only its app.

The Oura Ring app is the best in the business, with the most well-rounded user experience out of every smart ring app I've tried. The app loads quickly 95% of the time and syncs your data from the ring in seconds. Taking your workout heart rate or recording a workout also doesn't take too long.

Oura measures four core areas of wellness, as categorized by the tabs in the app: sleep, activity, resilience, and readiness. It's easy to see the underlying data that makes your scores what they are by tapping into each tab.

Go into the sleep tab, and you'll see all the data contributors, like efficiency, time in bed, resting heart rate during sleep, latency, and the time you spent in each sleep stage. You can click on any of these data points to see a historical view of, say, your latency or average heart rate. This extensive level of data capture and illustration, including how every essential data point is easy to access and view from a daily or monthly glance, is my favorite part of Oura. 

Also: Oura Ring Gen 3 Horizon: Enhanced features, no more flat spot

This brings me to a nerdy but essential reason why I love Oura: it's great with health data visualization, which is vital for smart rings. The Oura Ring takes your sleep or activity data, stores it in an easy-to-find place, and provides you with useful recommendations for going about your day.

Even though all those numbers are there in the app for you to learn more about, you don't need to interpret any of them to apply the data and tips to your lifestyle. Most data is paired with a short and sweet summary to help you easily digest the numbers.

Screenshot/edit by Nina Raemont/ZDNET

Take the Resilience tab, for example. You could check out the ebbs and flows of your resilience by keeping an eye on which quadrant of the resilience map you fall into every day. Or you could scroll down a smidge and read Oura's resilience insight, which offers up an accessible summary plus a recommendation or two on rest and activity. 

Nina Raemont/ZDNET

Sleep tracking is another Oura Ring selling point. Given the wearable's discreet form factor, you can go to bed every night with it around your finger and barely notice it (unlike a clunkier Apple Watch, which, from experience, is a pain to sleep with). Plus, the four to five days of battery life you get out of the Oura Ring means it will usually monitor your sleep for a few nights before you recharge.

There are several helpful features that distinguish Oura from its competitors. What really sold me on it was how it helped me recover from an illness a few months ago. Before I got sick, I didn't take the ring's recommendations to heart. Right as I found myself getting ill, however, Oura notified me that my sleep, readiness, and body temperature data were all at alarming levels.

Also: The best smart rings you can buy

As I spent a few days in bed with headaches, congestion, and a fever, I found Oura's data aligned with how I was feeling. The day I had a fever, the app noted my abnormal body temperature. I didn't have the energy to go to a doctor or consult a professional, but the app made recommendations that helped me recover or, at the very least, document my progress to recovery.

For example, the app suggested I take it easy and concentrate on recovery when my body temperature rose. I turned off rest mode a few days later, but Oura continued to remind me to ease into activity and not push myself to support my recovery. 

Nina Raemont/ZDNET

Oura also stands out with its software longevity and feature relevance. In the past few months, Oura has debuted features for heart health, menstrual and menopausal tracking, and even a body clock graph. The ring also integrates with popular services like Strava, Natural Cycles, and Apple and Android health apps. Given its long history in the space, Oura has far more integrations than its competitors.

That said, there are some caveats with the Oura Ring. The first and most infamous one is the $6 monthly subscription fee to access the extensive data tracking in the app. We're seeing more subscription-free smart rings, like the Ultrahuman and Samsung, that entice users with one-time payments.

Also: Study: Oura surpasses Apple Watch and Fitbit in sleep tracking accuracy

Oura claims the monthly subscription fee helps the company continue to upgrade and release new features regularly. While it's true that the smart ring company churns out new features like no other, it's a more challenging message to sell to consumers who could opt for a one-time purchase of the $400 Galaxy Ring and have all their health data openly accessible.

Another issue I encountered while testing the ring is the chunkiness of the band. Compared to the Galaxy Ring, which has a thinner, inverted band that rarely scratches, the Oura Ring band juts out and is girthy around my finger, making it more prone to wear and tear.

ZDNET's buying advice

Still, the Oura Ring is the best smart ring you can buy right now. It isn't without its flaws, but the sheer health data collection and visualization you have access to, its abundance of helpful features for anyone no matter their gender, age, or health status, and the user experience of the app and the smart ring itself make for a compelling wearable, even amid the bustling competition.

By regularly wearing the Oura Ring, I learned more about my health. I learned that eating or drinking too late makes it harder for my heart rate to drop during sleep, that regularly exercising during the beginning of my menstrual cycle sets my energy levels up for success for the rest of the month, and that sleep is essential to my quality of life.

I can't say as much about my Apple Watch, the Evie Ring, the Samsung Galaxy Ring, or the Ultrahuman Ring Air. If technology is supposed to improve our lives and help us better understand ourselves through data we could never collect on our own, the Oura Ring is one revolutionary wellness wearable.

Oura Ring specs

Material	Titanium
Weight	4 to 6 grams, depending on size and finish
Sizing	6 to 13
Sensors	3-axis accelerometer, heart rate monitor, relative Sp02 sensor, ECG sensor, EDA sensor
Durability	Water-resistant up to 100 meters (more than 328 ft)
Pricing	Starts at $299, plus $6 per month subscription
Package includes	Charger and USB-C cable

When will this deal expire? 

Deals are subject to sell out or expire at any time, though ZDNET remains committed to finding, sharing, and updating the best product deals for you to score the best savings. Our team of experts regularly checks in on the deals we share to ensure they are still live and obtainable. We're sorry if you've missed out on this deal, but don't fret -- we're constantly finding new chances to save and sharing them with you at ZDNET.com.