User data privacy decisions can be easily manipulated

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23. July 2021

This article has been indexed from Help Net Security

Data privacy is an important topic in the digitalized economy. Recent policy changes have aimed to strengthen users’ control over their own data. Yet new research from Copenhagen Business School finds designers of cookie banners can affect users’ privacy choices by manipulating the choice architecture and with simple changes can increase absolute consent by 17%. A website cookie banner is the consent management tool that allows users to give their consent to process their personal … More

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