Eddy Cue Says Spatial Audio on Apple Music is Equivalent to Watching HD Television for First Time

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8. June 2021

This article has been indexed from MacRumors: Mac News and Rumors – Front Page

Apple Music’s new Spatial Audio feature started rolling out on Monday evening and officially launches today, and to mark the occasion, Apple’s services chief Eddy Cue and Apple Music radio host Zane Lowe shared some thoughts.

Spatial Audio, based on Dolby Atmos, is an immersive three-dimensional audio format that enables musicians to mix music so it sounds like the instruments are all around you in space. Thousands of Apple Music songs are available in Spatial Audio at launch, such as Lady Gaga’s “Rain on Me” and Kanye West’s “Black Skinhead.”

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Speaking with Billboard‘s Micah Singleton, Cue described Spatial Audio as a “real game-changer,” adding that the Dolby Atmos-based feature is essentially the audio equivalent of “the first time you ever saw HD on television”:

I’ve been waiting for something in music that was a real game-changer. The quality of audio has not been able to really rise because there hasn’t been anything out there that when you listen to it, it truly is differentiated to everybody. It doesn’t matter whether you’re eight years old or 80 years old, everyone can tell the difference and everyone knows this one sounds better than the other one.

And the analogy to that is obviously the first time you ever saw HD on television: you knew which one was better because it was obvious. And we’ve been missing that in audio for a long time. There really hasn’t been anything that’s been substantial. We’ll talk about lossless and other things, but ultimately, there’s not enough difference.

But when you listen for the first time and you se

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