The 30+ best Prime Day Fire TV deals: Save on Fire TV Stick, TCL, Insignia, and more

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An Amazon Fire TV is one of the best purchases you can make during Prime Day. The annual sales event has historically featured significant markdowns on these televisions, with prices as low as $100 for a 43-inch 4K Fire TV in years past. However, these deals can be short-lived (especially as Prime Day winds down), so a keen eye is necessary to get the best savings during Prime Day.

Amazon often offers striking Lightning Deals for Fire TVs, so much so that they're quick to run out of stock. Because the Prime Day sales event features many of these deals, keeping up with them all is difficult. Thankfully, ZDNET will ensure you can access the top Fire TV deals during Prime Day.

Also: The best Prime Day deals: Live updates

Best Fire TV deals for Amazon Prime Day 2024

Fire TV Stick Lite for $15 (save $15): Upgrade your current TV to a smart platform with a Fire TV Stick Lite, which is 50% off.
Amazon Fire TV 4 Series 43-inch for $230 (save $140): This 4K Fire TV is perfect for casual, everyday streaming, especially at 38% off.Amazon Fire TV Omni Series 55-inch for $350 (save $200): This 55-inch Fire TV features hands-free Alexa and is one of the best discounts during Prime Day.Hisense U6HF Fire TV 58-inch for $350 (save $200): This 58-inch ULED Hisense Fire TV is the perfect centerpiece for a family room, with vibrant colors and a full array of local dimming zones. Fire TV Stick 4K Max for $35 (save $60): 42% off for a limited time, the newest Fire TV Stick 4K Max is the best Fire TV stick available right now.Amazon Fire TV Omni QLED Series 55-inch for $420 (save $180): The Fire TV Omni QLED Series is Amazon's flagship Fire TV, with Ambient Experience support and hands-free Alexa.Insignia F20 32-inch for $75 (save $55): The 32-inch Insignia is the perfect Fire TV for small spaces, especially at only $75.Fire TV Stick for $18 (save $22): With HD resolution support, the $18 Fire TV Stick gives dumb TVs streaming access. Fire TV Cube for $100 (save $40): Like a Fire TV Stick, the Fire TV Cube also smartens up TVs, but it supports Wi-Fi 6E, 4K resolution, and hands-free Alexa.

Current price: $290Original price: $400

The 43-inch Amazon Fire TV Omni Series is among the best purchases I've made during Prime Day. It's a 4K resolution smart Fire TV that features hands-free Alexa control. Like an Echo speaker, I can talk to my TV and ask Alexa to search for a show or turn off a smart light without pressing any buttons.

Current price: $25Original price: $50

At 50% off, the Prime Day sales event is the perfect opportunity to score an Amazon Fire TV Stick 4K. This little device makes dumb TVs smart and gives Roku TVs access to the Fire TV platform, which features over 1.5 million movies and TV shows. The new Fire TV Stick 4K supports Wi-Fi 6 and Dolby Atmos.

Current price: $100Original price: $200

This 32-inch 2-Series Fire TV with an Alexa Voice Remote is perfect for small spaces, like an office or kitchen, especially at 50% off.

Current price: $160Original price: $200

You don't see a 43-inch 4K smart TV for just $160 every day, but today is one of those days. Thanks to Prime Day, the Insignia Class F30 43-inch Fire TV is down to $160 with a limited-time deal. This TV includes an Alexa remote that can search with a button.

Current price: $450Original price: $650

This 4K resolution 75-inch Fire TV is 31% off, available to Prime members for only $450. This Toshiba Class C350 2024 model features a bezel-less LED display with a 60Hz refresh rate, perfect for everyday viewing or family movie nights.

More Prime Day 2024 Fire TV deals

Maria Diaz/ZDNETToshiba Class V35 43-inch for $130 (save $60): At 32% off, this LED Toshiba Fire TV is a great choice for a 43-inch panel.Amazon Eero Pro 6E with Amazon Fire TV Stick 4K Max for $180 (save $130): For 42% off their regular price, you can get an Eero Pro 6E mesh router for fast speeds and 6-GHz access and a Fire TV Stick 4K Max.Amazon Echo Show 15 for $220 (save $60): The 15-inch Echo Show isn't technically a traditional Fire TV, but it does have Fire TV built-in and includes a remote control.Insignia F30 50-inch Fire TV for $210 (save $90): The 37% discount gets buyers a 50-inch Fire TV for $210.Amazon Fire TV 2-Series 40-inch for $170 (save $80): The full HD 40-inch 2-Series Fire TV is a great deal for $170, especially considering you get six months of MGM+ with your purchase.TCL Class S3 40-inch 43-inch for $130 (save $20): This full HD Fire TV is perfect for everyday streaming in your bedroom or office, especially at $130.Amazon Fire TV 4-Series 55-inch for $330 (save $190): This 37% discount gives you a great price for a 55-inch 4K-resolution smart TV.Hisense Class U5HF 65-inch for $450 (save $300): At 40% off, this 65-inch ULED panel is a great value.Insignia Class F20 42-inch for $120 (save $60): This is one of the best prices for a 42-inch TV that is perfect for everyday streaming. Amazon Fire TV Omni QLED Series 65-inch for $660 (save $140): Amazon's flagship 4K Omni QLED Series won't disappoint if you're looking for a large TV for movie nights.Made for Amazon Alexa Voice Remote (3rd gen) cover case for $10 (save $5): This silicone remote cover is compatible with Amazon's third-generation Alexa Voice Remote, which was released in 2021.TCL Class S3 32-inch for $100 (save $54): This TCL Fire TV is a highly-rated full-HD option with thin bezels and Bluetooth personal audio.Insignia Class F30 75-inch for $380 (save $120): If you're looking for the perfect TV for a home theater or family room, the Insignia F30 75-inch features 4K resolution and vibrant contrasts.Amazon Alexa Voice Remote Pro for $25 (save $10): This Alexa Voice Remote has everything you ever wanted in a Fire TV remote: a remote finder, backlit buttons, and TV controls.Fire TV Blaster for $15 (save $20): A Fire TV Blaster lets you use your voice to control your TV through Alexa, but it requires a Fire TV device and an Echo device.TCL Q6 75-inch for $569 (save $131): This QLED 75-inch Fire TV gives you a gorgeous picture with Dolby Atmos and HDR Pro+ support.Amazon Fire TV Stick 4K with Carbon Black Xbox Core controller for $69 (save $41): This bundle also includes a free month of Game Pass for new members.

FAQs

When is Amazon Prime Day 2024?

Amazon Prime Day 2024 began yesterday and lasts through tonight, July 17.

Are Fire TVs really cheaper on Prime Day?

Yes, Fire TVs are some of the more discounted devices during the Prime Day annual sale. As someone who regularly monitors deals and has purchased two Fire TVs in two separate Prime Day events, I've always seen the biggest Fire TV discounts during the Amazon sales event.

Are there different Fire TV deals on day 2 of Prime Day?

In short, yes and no. Invite-only Prime deals -- or Lightning Deals -- may be different each day. Amazon confirmed last month that new deals may surface as often as every five minutes on the site. As always, deals only last as long as Amazon decides, with Lightning Deals offering a countdown to their expiration, and other deals' longevity depending on how fast products sell out (or don't). It's likely that as long as stock remains, many of the deals from Day 1 will remain live for Day 2, including deals on popular Amazon products such as laptops, Fire TVs, Kindles, Fire tablets, and Echo devices.

How did we choose these Prime Day deals?

ZDNET writers take pride in sharing the most helpful tech information available, and good deals are no exception. We're regularly testing new devices in different settings and looking for deals so we can share the best times to buy them when they're most discounted.

Discounts aren't everything. ZDNET also considers the value of these deal items by combining personal experience, price history, and competitor pricing.